London, UK – 6th December 2022 – Three in five (60%) UK adults see laundry as ‘a tedious household task’, with many either rushing to get it done as quickly as possible (35%), wearing all their clean clothes until they eventually run out (26%), or simply avoiding it until the wash basket is overspilling (25%).
As the temperature grows colder, these feelings will likely intensify, with the study by Samsung Electronics Co., Ltd. revealing over half (51%) of the nation claim the volume (32%) and frequency (29%) of their wash loads increase during the winter months. And it’s not just the amount that they’re washing, but how they’re washing, as a quarter (25%) forget which settings suit winter clothes, often resulting in shrinking their favourite woolly jumpers.
Two in five (42%) people say they would be open to trying ‘mindful laundry’ to help turn the laundry process into a calming ritual. Whilst others say they enjoy the smell of freshly washed clothes (54%), feeling the warmth of fabric fresh from the dryer (34%), creating symmetrical stacks of clothes (26%) and noticing the lines they create as they fold (22%). To help encourage more people to find laundry fun and fulfilling again, Samsung has teamed up with mindfulness expert and professional organiser Katrina Hassan – who has completed training with Marie Kondo – to share the following hacks:
Dan Harvie, VP, Head of Home Appliances, Samsung Electronics (UK) Ltd., said: “We’re entering prime wash load season on the run up to Christmas, putting a strain on busy households, especially those with children who are active outside the home and accumulate more washing than the average! To help support, we’ve launched a new range of large capacity Washing Machines featuring innovative SpaceMax Technology, which have enabled us to fit a bigger sized drum into a standard 600mm depth cabinet, allowing for greater wash loads of up to 11KG. All benefit from being in the most efficient A rated energy class and feature unique AI powered ecobubble
Technology, which generates bubbles that help wash clothes at cooler temperatures, meaning you can remove stubborn, everyday stains with less heat, so you’ll save on energy bills as well.”
The new Samsung 11kg Washing Machines are available in colourways white and black and start from £659 RRP. To learn more, please visit: https://www.samsung.com/uk/washers-and-dryers/bespoke-ai-laundry/
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