Top of the Blocks: 1 in 3 Brits Dream of Being a TikTok Music Star but Lack the Inspiration to Make It Big

LONDON, UK – 15^th December 2022 – Samsung Electronics Co., Ltd: Entertainment platforms like TikTok have taken the music world by storm, so it’s no surprise to see the next generation having an appetite for a career within the music industry. In fact, almost half of Brits (44%) find their musical inspiration on social media and a similar amount (43%) turn to platforms such as TikTok.

Research by Samsung UK reveals 1 in 3 (31%) young Brits dream of being a music star on entertainment platforms like TikTok, but nearly a fifth (18%) admit they lack the inspiration to put their music creations into practice.

Despite over half (55%) saying they have the best music taste of their friends and family, a quarter (25%) admit that creating and sharing music would be out of their comfort zone. However, a further one in three (38 percent) would jump at the chance to learn more about making and sharing their own music online.

Brits love consuming music content online, but the latest research by Samsung reveals that they need a helping hand when it comes to creating their own sounds. To offer inspiration to aspiring artists, Samsung has partnered with music legend and Rock & Roll Hall of Fame inductee and Songwriters Hall of Fame inductee, Nile Rodgers for the Make It With Nile docuseries, to uncover the new ways music is being made today, thanks to mobile technologies and entertainment platforms like TikTok.

 Reasons that the next generation turn to online platforms for their new music fix:

• 34% like the fact that they can discover more new music
• 28% find the tracks more creative
• 18% say they can access more niche material

What’s holding them back from becoming a music creator and sharing their own content online? 1 in 4 (24%) put this down to not having access to the right technology, while others felt they were not musical enough (23%), others find it too nerve wrecking (21%) and lastly, 20% felt they don’t have enough time to invest.

 TikTok music duo ALTÉGO, collaborators who featured in one of the episodes, reveal their advice for aspiring creators to take their music to the next level.

ALTÉGO said: “For us, music is about enjoyment. As long as you feel good and you’re having a good time then that’s all that matters and you should go for it. Thanks to technology advances, you can have the experience of a studio from the palm of your hand – using the Samsung Galaxy Z Flip4, you have the freedom to shoot content yourself and can connect your Galaxy Buds2 Pro seamlessly, to listen back to your creations. It couldn’t be easier.”

ALTÉGO’s tips for creating music online:

• Find inspiration in other tracks– Sampling other tracks is a great place to start getting your creative juices flowing. StemDrop gives you the opportunity to collaborate with some of the world’s best songwriters, with some incredible tracks available for you to interpret yourself.
• Take your content to the next level – With the Galaxy Z Flip4 you can film hands-free making this the perfect partner to create the ultimate music video. Multi Window also lets you see two apps at once so you can check out the lyrics while practicing your performance.
• Put your unique spin on the music– Whether it’s in a guitar riff or a vocal, there’s lots of magic to be found when playing around with an audio. Through StemDrop you flip tracks on their head by recreating them with another sound or turning it into a new genre altogether. It’s all about being creative and putting your unique spin on something.
• Create content for your followers to engage with– We’re so fortunate today to have audiences at our fingertips thanks to platforms like TikTok. If you’re passionate about people hearing your music, then take the opportunity to share your creations online.

Nile Rodgers said: “I love nothing more than collaborating with new artists like ALTÉGO and the opportunity to expose the music we make to a totally new audience through technology and exciting new platforms like StemDrop and TikTok.” 

Annika Bizon, Marketing and Omnichannel Director at Samsung Electronics UK, said: “At Samsung, we are committed to empowering creative expression through our smartphone technology and are really excited to be leading the way in redefining how music is being made.

 “We hope that through our partnership with TikTok for StemDrop and our inspirational new content series with music legend Nile Rodgers, young creators feel empowered to express themselves.”

 Thanks to StemDrop, powered by Samsung tech, anyone can finally take the plunge to share their creative musical expressions online and now have the tools and inspiration to get started.  

 Tune in throughout December to the Make It With Nile docuseries to hear Nile in conversation with some of the latest and greatest young music makers of today, all of whom have ‘made it’ using nothing but their phones, their bedrooms and their raw talent. By tuning in you can watch 4 creative TikTok creators take their music to the next level.

In these episodes, Nile speaks to our creatives about making it in music and how it’s changed over the years thanks to advances in smartphone technology, platforms like TikTok and opportunities like StemDrop.

What’s more, make your StemDrop look and sound amazing using the Samsung Galaxy Z Flip4 and the Galaxy Buds 2 Pro, found on Samsung.com, here.

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