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LONDON, UK – Tuesday 6th September 2023 – Samsung Electronics Co., Ltd: While the nation’s enthusiasm to give baking a go is renewed when its favourite baking competition hits the screens – more than three quarters (77%) are incapable of baking a successful cake, admitting they don’t have what it takes to be a star baker.
With September officially the UK’s biggest birthday month, melted icing, soggy bottoms and dry sponge risk leaving our efforts looking half-baked, with over half the nation (53%) admitting to throwing cakes out because they are inedible.
And despite birthdays being 50% of the nation’s favourite occasion for cake-making, some Brits have even admitted to faking it rather than baking it, as nearly a quarter (23%) have gone as far as buying a cake and passing it off as their own.
The new research by Samsung also reveals that making a cake is a technical challenge for Brits, with the UK’s top fails including cakes not rising (33%), burning the top (20%), and having a soggy bottom (19%).
And those living in Leicester have proven to be the nation’s worst bakers, with 15% rating their baking skills as terrible.
The nation’s least-skilled baking regions:
To help save the nation’s birthday bakes this month, Samsung has partnered with recipe creator Becky Excell, to help family and friends rise to the occasion and bake smarter this September.
Becky Excell, Best-Selling Author and Food Writer said“Us Brits love to bake. But baking a birthday cake for a loved one can be very stressful for those whose bakes don’t always turn out how they would have hoped…! Having an oven that you can trust is key, and with Samsung’s Series 7 Bespoke AI Oven and its wealth of smart AI features, you can be confident that the centrepiece of that birthday bash is a sure-fire success”.
“Our research says that over 55% of the nation have blamed their oven for their baking disasters. As 70% feel having smarter tech in the kitchen would help improve their baking skills, the Series 7 Bespoke AI Oven will give them the confidence to do just that, with food recognition and burn detection settings[1]. With its Film Inside function[2], Brits can also keep an eye on their cooking and even take their bakes viral and share time-lapse videos of their creations using social media”,said Gino Grossi, Head of Brand Marketing for Home Appliances for Samsung UK
To avoid birthday-bake disasters, Becky Excell shares her top tips for creating a showstopper:
The beauty of the Series 7 Bespoke AI Oven is that, with its internal camera and powerful AI, you can check on your bake along its journey without having to open the oven door at all. It even has a burn detection settingwhich you can use via the SmartThings App.
The nation’s top baking fails:
The Samsung Series 7 Bespoke AI Oven is designed to make your kitchen smarter, more versatile and more interactive than ever, using intelligent AI Pro Cooking technology to optimise cooking settings and monitor your food.
The newly launched Samsung Food platform can also help bakers raise their cake-making game even further, offering a personalised, AI-powered food and recipe platform. With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens and send recipes’ cook settings straight to appliances, such as the Samsung Series 7 Bespoke AI Oven, all from their portable devices.
To learn more about the Samsung Series 7 Bespoke AI Oven, please visit: Samsung Launches New Series 7 Bespoke AI Oven – Samsung Newsroom U.K.
[1] May not work properly when cooking specific food items that are a dark colour or have a cover, which can hinder recognition.
[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
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