LONDON, UK – Tuesday 10th October 2023 – Samsung Electronics Co., Ltd: The UK is a nation of ‘sleep divorcees’, with 8 in 10 couples having slept apart before, a fifth of the nation sleeping apart regularly, and a further 29% of couples doing so permanently, in the quest for a good night’s rest.
What’s causing couples to resort to this unexpected arrangement? Nearly a quarter of adults in a relationship say they’re not ‘sleep compatible’ with their other half, with 23% blaming their partner’s sleeping habits for getting fewer than 5 hours of sleep a night.
The research commissioned by Samsung (for the launch of the Galaxy Watch6) also revealed that snoring (71%), restless sleeping/fidgeting (35%), and one or both waking up several times during the night (30%), are the factors topping the list of things that keep couples sleeping apart.
Despite this, all is not lost. As over three-quarters (77%) believe going to sleep next to and waking next to their partner is important, and nearly half (45%) feel getting a better night’s sleep with their partner would positively improve their relationship.
And while sleep-related issues or disagreements amongst couples are leaving the nation feeling exhausted/tired (41%), stressed (30%), and unproductive (15%), nearly two-thirds (62%) feel it is important to find a solution, to avoid sleeping separately to their partner.
To help bring harmony back to the bedroom, Samsung has teamed up with Clinical Psychologist and Sleep Expert Dr. Julie Smith, to show how the Galaxy Watch6 ‘Sleep Coaching’ function can help couples understand their sleeping habits better and put a stop to sleep divorce for good.
Dr. Julie Smith, Clinical Psychologist, Author, and Content Creator, said, “It seems a shame to resort to sleep divorce to get a good night’s sleep when neither of you would otherwise choose to sleep apart. So, if one or both partners are disturbing the sleep of the other, it makes sense to work out which of your habits around sleep might be making that worse. You can start by using a device to log your sleep patterns for you, like the Samsung Galaxy Watch6. The good news is that many of these bad sleeping habits are fixable, without having to resort to sleeping apart.”
“As nearly half of the UK’s couples struggle with each other’s sleeping habits, the new sleep features on the Samsung Galaxy Watch6 can provide meaningful insights that can lead to positive changes. With an in-depth analysis of sleep duration, quality, and cycles, couples can use the data to better understand each other’s personal sleep patterns – meaning a better night’s sleep for all,” said Annika Bizon, Marketing and Omnichannel Director for Samsung UK.
To help couples improve their sleeping routines, Dr. Julie shares her top tips for avoiding sleep disruptions, including how to use the Galaxy Watch6 to reach sleep success:
When it comes to comparing the regions across the UK, those living in Northern Ireland have proven to be the most likely to sleep separately from their partners, with 73% citing sleep disruption as the main reason.
The region’s most likely to have partners sleeping in separate rooms:
The new Samsung Galaxy Watch6 series provides powerful insights that can lead to positive changes around the clock, offering personalised and actionable tips, advice, and encouragement. Recognizing that better health begins with better sleep, Samsung is helping users optimise their night in the same way they optimize their day.
To learn more about the Samsung Galaxy Watch6 and Galaxy Watch6 Classic, please visit: Samsung Galaxy Watch6 and Galaxy Watch6 Classic: Inspiring Your Best Self, Day and Night – Samsung Global Newsroom
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