London, UK – 15 February 2021 – From classic crepes to soufflé pancakes, Shrove Tuesday unites foodies and ambitious chefs alike in their quest to create the perfect pancake – and the content to go with it. To celebrate the launch of the new Samsung Galaxy S21 5G Series, Samsung has enlisted the help of baking sensation The Bake King – known for his optical illusion bakes and Netflix ‘Extreme Cake Makers’ – to share the perfect winning formula for the most flip-able pancake.
Whether it’s pancakes being ready for action but the shots getting missed, or crepes crinkling and refusing to take flight for that live action post, there are plenty of ways in which Pancake Day can fall flat. Well, flippin’ disasters are a thing of the past this Pancake Day thanks to The Bake King’s ultimate flip-able pancake tips and Samsung’s most advanced pro-grade camera system on the epic new Samsung Galaxy S21 5G device.
Designed to make the everyday epic, The Bake King used the Samsung Galaxy S21 5G device to get the best shots of his impressive colourful pancakes – inspired by the Phantom colour palette of the new range – capturing those fleeting pancake flips in-action. Using the Single Take feature, which captures up-to 15 seconds of footage, the artificial intelligence within the phone’s camera delivers a whole host of different stylized shots and cut-downs which are already social worthy, ready to pull out the best shots post-pancake flip. The improved 8K Video Snap allows every star baker to take crystal clear 33MB images straight out of 8K videos, so flipping video footage and pancake stack stills can both be captured and shared – without missing that all important moment.
Ben Cullen, The Bake King, comments:
“Pancake Day is one of my favourite days of the year! It seems to be the main day that attracts everyone to have a go at baking, which is always a main goal of mine. There’s so much fun to be had on Pancake Day and the competition always reaches new heights as everyone wants to be the star baker and top flipper. With this year being so different and so many people apart, there is even more reason to share fun flips (and fails!) with family and friends – we all need a good laugh! I’m a perfectionist, so shooting in 8K on the new Samsung Galaxy S21 5G has truly raised the bar for me to capture the perfect flip shot! Making pancakes is such a simple thing, but only if you know how, so I hope my Ultimate Flip-able Pancake formula allows people to up their pancake game – and add a little colour to their week!”
Looking to create the Ultimate Flip-able Pancake? Follow The Bake King’s formula, and biggest pancake fails to avoid:
The Bake King’s Ultimate Flip-able Pancake Formula
The Bake King’s Top Pancake Fails:
“Pancake Day is an opportunity to get creative, and The Bake King’s ultimate flip-able pancake reflects how technology can inspire creativity in fresh and exciting ways. Whilst smartphones are at the heart of communication, they’re also modes of self-expression and discovery, which The Bake King’s Phantom Violet pancake inspired by the new pantones of the Samsung Galaxy S21 5G reflects,” said Sharon Hegarty, Marketing Director, Samsung Electronics UK & Ireland. “With the advanced pro-grade camera and 8K video quality you’re guaranteed to never miss a shot, so let’s have fun this pancake day and make it epic!”
For over a decade, the Samsung Galaxy S series has delivered ground-breaking, mobile experiences for people who rely on their smartphone for expression, connection and entertainment. For users who demand a flagship mobile experience, with pro-grade camera innovations and top-of-the-line performance, at various price points, the Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G deliver in every category — and then some.
For more information about Galaxy S21 5G, please visit https://news.samsung.com/uk/
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