Samsung KX Welcomes Attendees for Early Exclusive Screenings of Prime’s New Series ‘Fallout’
LONDON, UK – 16 April, 2024 – Samsung Electronics Co., Ltd. teamed up with Prime Video to celebrate one of the most highly anticipated TV series this year, Fallout, an adaption of one of the biggest global gaming franchises.
Fallout is the story of the haves and have-nots in a world in which there’s almost nothing left to have. The series is set two-hundred years after the apocalypse, where the people of luxury fallout shelters are forced to return to the land their ancestors left behind—and are shocked to discover a complex and weird universe waiting for them.
Between 5th – 11th April, the Samsung KX space was transformed to celebrate the launch with surprises and nods to the show, including an impressive 4-meter-tall vault door entrance, TV props flown over from Kilter Films USA, a ‘Crack the code’ challenge for a chance to win a Samsung TV and custom Fallout Xbox console, as well as a gaming zone for fans to enjoy the Fallout franchise on our cutting-edge Neo QLED and Odyssey screens.
Zeena Hill, Marketing Director of TV/AV at Samsung Electronics UK&I, said, “We are really excited to be partnering with Prime Video to celebrate this highly anticipated series. The Fallout franchise has a long-standing, loyal fan base which we experienced first-hand through our exclusive KX screening events that sold out in just a few hours. The fans were able to enjoy the events in multiple ways not only through the pre-launch, exclusive screening but also through a showcase of our industry-leading TVs and display monitors, where they could play the game itself and experience the post-apocalyptic world in all its glory.”
The early screening evenings were ticketed between 5th and 7th only, and had sold out at full capacity within hours after releasing to the public, showing the buzz and excitement from TV and gaming fans. All fans were able to enjoy a special release Nuka Victory Cola Jones Soda as well as snagging Fallout merchandise and memorabilia.
Fans can now watch full series launches exclusively on Prime Video.
To watch Fallout on Prime Video click through to Watch Fallout – Amazon Prime
To learn more about Samsung KX click through to Samsung KX – Homepage
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