How Lockdown Ignited a UK Dance Renaissance: with Social Media Inspiring Us To Dance from Our Living Rooms

London, UK – 26th April 2021 – Samsung Electronics UK Ltd; – The UK has been busy learning new skills in lockdown, with dancing (15%), sewing (14%) and DJing (10%) amongst the top things Brits have taught themselves over the last year.

Research commissioned by Samsung UK has revealed the nation’s newfound love for dance in anticipation of restrictions fully lifting, with almost a sixth (15%) of adults taking up dancing as a new hobby, a fifth (22%) mastering a dance trend form social media and 65% even stating that dancing has lifted their mood.

What’s more, dance challenges on social media have been the main inspiration for over half of those polled – with 71% claiming to have watched dance moves on the popular social media platform.

This dance renaissance has led to dances trending on social media following popular dance culture shifting its audience to the digital world, with the top five trending dances list below:

  • The Woah (22%)
  • The Swagg Bouncee (21%)
  • The Cosby Walk (21%)
  • The Kangsta Wok (16%)
  • The Smeeze (16%)

Despite this lockdown dance fever on social feeds, three quarters (75%) of young people still admit to feeling anxious about dancing in public. So, to give people the confidence to hit the real-life dance floor, UK dance sensation Perri Kiely has revealed his top tips on how to brush up on the latest trending moves.

Perri Kiely’s top tips for dancing like a pro:

  • Wow with “The Woah”: To those not in the know, “The Woah” is all about that tension in your body, you want to go from a chilled position to tensing when the beat drops in a song. Once you’ve got that, add a bit of your own spice and you’re good to go!
  • Look fresh with “The Cosby Walk”: To pull this off, you want to walk as if you were walking down steps… then imagine you’re out with your mates and want to look at someone without being obvious. Step, lean, look and boom
  • Swing with “The Swagg Bouncee”: This requires you to pick your legs up, sway your hips from side to side (don’t be afraid to double hip!) and make it your own
  • Make it feed ready: Make sure you’ve got a strong set up with your camera. The Samsung Galaxy A52 5G’s Pro Mode is perfect for tailoring your dance content. It just acts like a professional video camera. Oh, and don’t get me started on Ultra-Wide, it has a quad camera set-up and gets everything in shot
  • And finally, have confidence: Do your thing and have fun. This is what it’s all about.

“Lockdown hasn’t been easy but it’s great to see so many people have to used the time to learn to dance.

Social media has been massively influential in getting people to shake their bodies and learn some new steps. And I’ve loved editing and sharing my routines – made super easy with the Samsung Galaxy A52 5G and its awesome video editing features.” said Perri Kiely.

“But there are a lot of people still feel daunted and are yet the catch the bug – hopefully my tutorial will encourage some of those to have the confidence to dance like no one’s watching.”

Sharon Hegarty, Marketing Director, Samsung UK & Ireland, commented: “More time at home over the last twelve months has given us a unique opportunity to try things we normally wouldn’t. I know I’ve had a lot of fun learning the latest dance trends with my kids at home during lockdown. With the UK opening up, we want to give people the confidence to create the best moves and content both at home in real life when it’s safe to do so. Using Perri’s tips and our amazing Samsung Galaxy A52 5G, people can take their new-found love of dance and share it with the world.”

With innovation that’s accessible to everyone, Samsung has set the bar high for camera quality, and the Samsung Galaxy A52 5G is no different. People can capture and enjoy more fun and versatile photos and videos as well as having other standout features such as water resistance[1] and a long-lasting battery life[2] – all powered by 5G[3].

Samsung Galaxy A52 5G1 also gives access to the wider Samsung Galaxy ecosystem of connected devices, such as Samsung Galaxy Buds Pro, Samsung Galaxy SmartTag, and Samsung Galaxy Tab S7/S7+[4] to always keep you connected.

Perri Kiely will be running the Samsung Awesome Upskills Dance Tutorial – a virtual dance class hosted on the Samsung KX Hub from Tuesday 4th May, shot and streamed on the Samsung Galaxy A52 5G, for people to sharpen up their dance moves from home.

In the Samsung Awesome Upskills tutorial – Perri will be giving step by step tutorials on how to master the UK’s all-time favourite dance trends including The Woah, The Cosby Walk and The Swagg Bouncee.

[1]Samsung Galaxy A52 5G is rated IP67, water and dust resistant.

[2]Estimated against the usage profile of an average/typical user Independently assessed by Strategy Analytics between 2021.01.20-01.31 in UK with pre-release versions of SM-A725, SM-A525, SM-A526, SM-A325, SM-A326 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[3]5G functionality requires compatible network connection.

[4]Samsung Galaxy Buds Pro, Samsung Galaxy SmartTag, and Samsung Galaxy Tab sold separately.

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MobilePress ReleaseGalaxy A52 5GGalaxy Buds ProGalaxy SmartTag+Galaxy Tab S7 SeriesPerri KielySamsung KX HubSamsung Research
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