London, UK, 28th September 2021 – 90s American rap superstar Vanilla Ice has teamed up with Samsung Electronics to re-release his hit single ‘Ice, Ice Baby’ as ‘Reduce Your Ice, Ice Baby’, delivering a powerful message “with a sustainable edge”.
The brand-new music video has the rapper encouraging fans to make a small change with a big difference, calling on the world to increase the temperature of their freezers, consequently lowering each individual’s carbon footprint to make a global and collective impact.
New data issued from Samsung shows that if every household in Europe increased the temperature of their freezer by 1 degree Celsius*, a projected amount of over 1 million tonnes of CO2 emissions could be saved annually **.
This is the equivalent CO2 emissions emitted from over 217,000 passenger vehicles being driven for an entire year, over 2.5 billion miles clocked up by the average passenger vehicle or the energy usage for a year at over 120,000 homes combined ***.
Samsung is celebrating the launch of its new Bespoke Refrigerator range as featured twisting in the newly released music video. The range comes in a choice of 14 on-trend colourways in the UK, from bright pastels to sleek monochromes, and a range of finishes such as Glam, Satin, Stainless Steel and Cotta.
On the music video and purpose of the campaign Vanilla Ice said: “I love living a sustainable lifestyle and being energy efficient is part of that. I’m always scouting out the most cutting-edge designs for my own home, and I really like how customisable the Bespoke line-up is. I’m so excited to work with Samsung on this project as music is such a great way to connect people and spread this environmental story. I hope the message is received loud and clear, and we can all do our bit to take care of our planet.”
Tim Beere, Senior Category Lead Cooling at Samsung Europe said: “We’re delighted to have partnered with Vanilla Ice on this project to spread a sustainability message which is so important to us. Our Bespoke range of modular refrigerators is designed with sustainability and reliability in mind, providing an appliance capable of lasting beyond fashion, accompanying owners for years through their ever-changing needs, tastes, food consumption, and components of developing family life.”
“These high-performing taskmasters are custom-designed, flexible in function, as well as highly durable. We love seeing the different cooling combinations our customers create to help best store and preserve their food, minimising food waste whilst also playing and experimenting with our range of Bespoke colour and materials to create a cooling solution that adapts to fit in with their evolving lifestyles for years to come.”
Sustainability advocate Vanilla Ice raps the lines “Alright stop, long-term solution, Ice is back with my brand-new invention / Something grabs a hold of me tightly, Energy efficiency, daily and nightly”, calling on the public to “raise the [freezer] temp like a vandal.”
The accompanying music video features Vanilla Ice’s signature dance moves that filled teenage bedrooms from the TV over thirty years ago, encouraging fans to take a small step and reduce the ice from their fridge freezers to make a positive impact on the environment. The other star of the video? The Samsung Bespoke Refrigerators which glide round the rapper as he delivers a verse or two on the environmental impact.
Alongside the choice of 14 changeable colour panels in the UK, the Bespoke range offers Samsung’s reputable large capacity, convenience, and powerful cooling performance, along with customisable options inside and out. Bespoke’s interchangeable panels and modular design also allow users to update their fridge-freezers to meet their needs.
Samsung’s No Frost feature for the freezer enhances the circulation of air to maintain a constant temperature in every corner, which prevents the build-up of frost and ice. It also reaches the target temperature much faster, increases the cooling system’s durability, and avoids wasting power on defrosting.
Samsung’s new Bespoke Refrigerator range has been thoughtfully designed to help minimise the impact of the environment with its interchangeable panels and modular designs allowing users to update, rather than replace, their fridges over time, extending product lifespans.
Head to samsung.com/vanilla-ice for more information.
– Ends –
Notes to Editors
*We recommend customers amend their settings and use the best combination of drawers, baskets and shelves in accordance with their food usage to result in an efficient use of energy and maintain optimum food preservation. The recommended minimum setting is -17 degrees.
** In a data study conducted by Samsung, based on official European Commission data, the total CO2 emissions from REF appliances in Europe were calculated at 23,377,200,000 CO2 kg/per annum. New total CO2 emissions after increasing refrigerator temperature setting by 1°C are projected to be 21,937,164,480 CO2 kg/per annum – based on percentage energy saving on the Samsung RL36R8799SR reference model and extrapolating across total REF category emissions. Calculated difference is therefore 1,440,035,520 CO2 kg/per annum or 1,440,036 CO2 saving in tonnes/annum from 1°C temperature change.
*** Calculations taken from Greenhouse Gas Equivalencies Calculator as provided by United States Environmental Protection Agency here, using 1 million metric tonnes of CO2 emissions as foundation for equivalencies. Passenger vehicles are defined as 2-axle 4-tire vehicles, including passenger cars, vans, pickup trucks, and sport/utility vehicles.
Lyrics:
Ay yo, this is a joint with a sustainable edge…
Bespoke VIP, let’s get litty /
Ice, ice baby /
[Vanilla] Ice, ice baby /
Alright stop, long-term solution /
Ice is back with a brand new invention /
Something grabs a hold of me tightly /
Energy efficiency, daily and nightly /
Will it ever stop? Yo, I now know /
Turn down the freeze, and I’ll glow /
Jus’ one degree, I raise the temp like a vandal /
Climate friendly, wax a chump like a candle /
Dance, ‘A’ rated, it booms /
I’m warming your brain like an organic mushroom /
No chilly, impact positively /
Anything less than the best is eco felony /
Love it or leave it, you better sustain /
Turn up the temp, the kid don’t play /
If there was a problem, yo, I’ve solved it /
Check out the hook while my fridge resolves it /
Nice ice, baby /
Reduce yo’ ice, ice baby /
Nice ice, baby /
Vanilla Ice, ice baby…
Yo man, let’s get out of here, word to your refrigerator…
: