Samsung Launches the AirDresser, an Innovative Way to Refresh & Sanitise Your Wardrobe
JOHANNESBURG, South Africa – 14 October 2021 – Samsung has announced the launch of the revolutionary AirDresser in South Africa. This is a new and efficient method of caring for clothes, keeping them refreshed and revitalised in between washing cycles. As it prolongs the period between washes, less stress is put on fabrics, particularly delicate materials. And with the growing trend of people choosing to invest in sustainable, higher-quality garments that will cause less damage to the environment, the AirDresser ensures that garments will last for longer.
This ground-breaking product offers several features that have been built with gentle care for clothes in mind. The Samsung AirDresser has a Jet Air system and five AirHangers that freshen clothes by using powerful jets of air to loosen and remove engrained dust, even from deep within the fabric. It also uses Jet Steam, which sanitises garments gently to remove bacteria, and its Heatpump Drying provides delicate care for clothes by drying them at a low temperature, reducing any worries of shrinkage and heat damage. The AirDresser also captures and removes odours from your garments using its Deodorising Filter. The filter also ensures no odours are left behind. With many of us focussed on our health recently, many will be pleased to hear that this revolutionary product combines powerful steam and air to remove 99% of common bacteria*, dust mites and odours from your clothing, while it relaxes light wrinkles.
“With health and hygiene top of mind for many South Africans, Samsung is providing a great way to refresh their clothes by removing harmful substances using the AirDresser,” said Mike Van Lier, Director: Consumer Electronics at Samsung South Africa. “In addition, the AirDresser also removes odour-causing gases released during the cleaning process and prevents them from building up inside the unit to keep every load smelling fresh. This is an in-home solution we know will resonate with many people.”
Available in a Crystal Mirror colour, the AirDresser resembles a stylish, contemporary wardrobe that fits seamlessly into any home, and as it is fitted with a water tank, there is no need for it to be plumbed in.
The AirDresser is now available for purchase for a recommended retail price2 of R32 999. Find out more here.
1Based on testing by Intertek, using Normal cycle, eliminates 99% of isovaleric acid, 4-ethenylpyridine, valeraldehyde, and tetrachloroethylene.
2Price may vary per retailer
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