Samsung Electronics Canada unveiled its 2023 lineup of Neo QLED 8K, Samsung OLED, sound devices and monitors as part of its global Unbox & Discover event. The brand showcased their latest innovations in smart connectivity, sustainability initiatives, premium viewing, and gaming experiences. This year’s lineup focuses on enhancing the user experience by making complex technologies more intuitive and seamlessly integrated into people’s lives, while delivering an impeccable picture and sound quality which consumers expect from Samsung screens.
“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while participating in eco-conscious practices for a sustainable future.”
Under the tagline “More Wow than Ever,” Samsung’s 2023 lineup is set to impress consumers. Samsung Canada is providing a recap of all the key announcements for those who have missed the livestream or simply want to revisit the announcements.
In his opening remarks, JH Han underscored the company’s commitment to calm tech and innovation, providing consumers with the latest technologies that make life better. In particular, he introduced five core foundations of SmartThings, which aims to provide increased convenience when setting up a smart home.
Understanding consumers have diverse technology ecosystems in their homes, Samsung helped form the Home Connectivity Alliance so all users’ favourite devices can work together, regardless of brand. And in the name of true connectivity, Samsung is also paving the way for smarter homes with support for MATTER, an international IoT communication standard that involves more than 220 global companies.
Thanks to this collaborative mindset and these five foundations, users can build a network of connected devices that makes their home smarter and their lives easier.
Samsung is committed to delivering innovative calm tech and eco-conscious practices that make life easier and better for its users. At every stage of the product lifecycle, from product sourcing to production, distribution, use and recycling, Samsung is striving to put sustainability first, utilizing various technologies to create products that will contribute to building a better planet for future generations.
Samsung also underscored its commitment to creating a better, more inclusive viewing experience for all with its latest Relumino Mode. Relumino Mode is designed to help people with visual impairments watch content more easily and has been awarded with the 2023 CES Innovation Award.[5]
By choosing Samsung, users can enjoy cutting-edge technology and join Samsung as it works towards sustainable and inclusive practices that align with core values of ESG.
At Unbox & Discover 2023, Samsung unveiled products and features designed to deliver innovative 8K experiences. The QN900C sits at the top of Samsung’s premium Neo QLED 8K lineup and is a standout model in the premium TV category. With groundbreaking technologies like Auto HDR Remastering and 8K AI upscaling[6], the QN900C is impressing industry experts and reviewers alike
From true-to-life picture quality to immersive audio, Samsung has once again set the bar high with its Neo QLED 8K. The company will also be adding a 98-inch model to its Neo QLED 8K lineup, providing immaculate colour reproduction and lifelike level of detail on a scale that offers a cinematic-like experience. It will offer upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene.
Additionally, Samsung spoke on its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association. Together, Samsung is introducing more ways to enjoy native 8K content.
Samsung also highlighted its 2023 Samsung OLED lineup, which offers immaculate colour accuracy through Neural Quantum Processor 4K’s perceptional colour mapping – making Samsung OLED the “World’s First Pantone-Validated HDR OLED.”[7]
In fact, Samsung OLED boasts true blacks and stunningly natural pictures with ideals contrast and colour expression. The S95C features Samsung’s signature Infinity One design, and the LaserSlim design of the S90C model adds a touch of sophisticated metal finish.
Premium screens, from Neo QLED 8K to OLED and beyond, not only bring video and photo content to life in ultra-high resolution but can also bring screen experiences like gaming to a whole new level. Gaming on a 98-inch Neo QLED 8K provides a superb level of immersive gameplay, from the large screen to high-performance graphic cards that support 8K resolution at a super fast pace.
For 2023, Samsung unveiled the Odyssey Neo G9, the world’s first dual UHD resolution monitor, and the Odyssey Ark, a 55-inch curved screen with a powerful sound system and multitasking capabilities. The new 2023 Odyssey models will be available in 2H in 57-inch Odyssey Neo G9 and the 49-inch Odyssey OLED G9, providing superb picture quality and user experience.
Incorporating valuable feedback from thousands of gamers, Samsung also upgraded its all-in-one gaming platform, the Gaming Hub[8]. The platform now includes partnerships with Amazon Luna, NVIDIA GeForce NOW, Utomik and Xbox, allowing gamers to play their favourite titles at high performance speeds directly from the cloud without a console or a PC.[9]
In addition to its advanced features for viewing experiences, the 2023 lineup also offers gamer-centric features such as Game Bar, which places gamer controls front and centre, together with Mini Map Zoom and Virtual Aim Point, which can make all the difference between winning and losing in competitive gameplay.[10]
The Samsung 2023 Neo QLED 8K TV is now available in Canada in two models, QN800C and QN900C, which are both offered in 65”, 75” and 85” sizes. The new 2023 OLED 4K Smart TV S95C is also now available in 77”, 55” and 65” sizes. To learn more about this year’s Samsung TV and monitor lineup, please visit https://www.samsung.com/ca/.
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