Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’
Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today announced its official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins.’ The message articulates Samsung’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. It will serve as the heart of Samsung’s Paris 2024 program and will be brought to life in its various activations leading up to and during the Games, and through the remarkable athlete ambassadors of Team Samsung Galaxy, who were also announced today.
“Samsung has championed the Olympic spirit — and has been enabling meaningful connection — since its very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the staging of the Games and will help deliver on its promise to be the most open Games ever. The brand’s ‘Open always wins’ message reflects this alignment of values and will be featured throughout Samsung’s Paris 2024 programming.”
Team Samsung Galaxy will serve as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy, which includes British skateboarding star and longstanding brand ambassador Sky Brown, knows firsthand that an open mindset drives you to victory, in sport and beyond.
“Samsung has been elevating the Olympic and Paralympic experience — and supporting athletes — for nearly four decades,” said Tony Estanguet, president of Paris 2024. “As we look to create a ‘Games Wide Open,’ we are confident that Samsung’s deep-rooted belief in openness, and its innovative mobile technology, will play a central role at Paris 2024. Together, we will proudly engage, inspire, and enhance the Olympic and Paralympic Games for athletes and fans alike.”
Team Samsung Galaxy for Paris 2024
For Paris 2024, Team Samsung Galaxy is made up of over 25 Olympians and Paralympians — including British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl1 Grace “Sunny” Choi, German Para sprinter Johannes Floors, and South Korean football icon Son Heung-min — with more to be named. It features several athletes from some of the Games’ newest sports — skateboarding, surfing, and breaking — which, like Samsung, share core values of open-mindedness and self-expression.
“We are proud to support this incredible team of athletes and welcome them to the Samsung family,” added Stephanie Choi. “Not only are they inspiring humans on and off the field of play, but they’re also making an impact on their communities and on the next generation. Together with Team Samsung Galaxy, we are thrilled to encourage fans around the world to open up to new possibilities in their everyday lives.”
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The team also includes 15-year-old skateboarder Rayssa Leal, who became the youngest Brazilian ever to participate in the Olympic Games when she won silver at Tokyo 2020; Yeri Kim, the “limitless” South Korean B-girl who overcame a hearing impairment to rise to the top of her sport; Jagger Eaton (U.S.), who champions skateboarding’s culture of open-mindedness; surfers Johanne Defay (France), John John Florence (U.S.) and Jack Robinson (Australia), who are not only fierce competitors on the waves, but also fierce ocean and climate advocates; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to drive accessibility and inclusivity in sport and society.
Madison de Rozario said: “Samsung’s been a part of the Paralympics for so long, and one of the highest privileges of being a Paralympian is getting to partner with a brand that feels so strongly about the Paralympic movement. Tech is playing an enormous role right now, particularly in Paralympic and women’s sports. Being able to engage with fans directly has progressed the movement far quicker than anything else.”
Johanne Defay said: “I am super happy to be part of Team Samsung Galaxy. ‘Open always wins’ reminds me of the open-mindedness one can acquire through competition – sometimes we win, sometimes we lose, which challenges many aspects of ourselves. We ponder a lot on how we can evolve, and I think that’s a form of open-mindedness.”
Jagger Eaton said: “To be a part of Team Samsung Galaxy means the world to me. From somebody who approaches skateboarding in a diverse way, to be a part of a brand that does the same is amazing. ‘Open always wins,’ to me, means inclusion of everybody. I think that the Olympic Games is not only an amazing time for everybody to get together and cheer for their country, but an opportunity to do what I love on the world stage. For me, I always stay open in skateboarding because I believe it’s one of the most open-minded activities that you can do.”
More information on how ‘Open always wins’ will come to life, the many ways Samsung will enhance the Olympic and Paralympic experience at Paris 2024, and the additional athletes of Team Samsung Galaxy, will be announced as the Road to the Games continues. Team Samsung Galaxy’s full roster has been included below.
Team Samsung Galaxy for Paris 2024 (Listed in alphabetical order by country, then name):
| Name | Country | Sport |
|---|---|---|
| Madison de Rozario | Australia | Para athletics |
| Jack Robinson | Australia | Surfing |
| Rayssa Leal | Brazil | Skateboarding |
| Sarah Bee | France | Breaking |
| Johanne Defay | France | Surfing |
| Ugo Didier | France | Para swimming |
| Aurélien Giraud | France | Skateboarding |
| Marine Johannes | France | Basketball |
| Mejdi Schalck | France | Sport Climbing |
| Yvan Wouandji | France | Blind Football |
| Johannes Floors | Germany | Para athletics |
| Alejandra Orozco Loza | Mexico | Diving |
| Sifan Hassan | Netherlands | Athletics |
| An Seyoung | South Korea | Badminton |
| Kim Heejin | South Korea | Goalball |
| Kim Yeri | South Korea | Breaking |
| Seo Chaehyun | South Korea | Sport Climbing |
| Shin Yubin | South Korea | Table Tennis |
| Son Heung-min | South Korea | Football |
| Carolina Marín | Spain | Badminton |
| Sky Brown | United Kingdom | Skateboarding |
| Karam Singh | United Kingdom | Breaking |
| Grace “Sunny” Choi | United States | Breaking |
| Jagger Eaton | United States | Skateboarding |
| John John Florence | United States | Surfing |
Additional Team Samsung Galaxy Quotes (Listed in alphabetical order by country, then name):
| Name | Quote | |
|---|---|---|
| Madison de Rozario: | “Samsung’s been a part of the Paralympics for so long, and one of the highest privileges of being a Paralympian is getting to partner with a brand that feels so strongly about the Paralympic movement. Tech is playing an enormous role right now, particularly in Paralympic and women’s sports. Being able to engage with fans directly has progressed the movement far quicker than anything else.” | |
| Jack Robinson: | “I’m most excited about the new opportunity of being part of this family of athletes and inspiring each other. Sport brings us all together and that’s what brings the best out of people, so I’m looking forward to going to the Games.” | |
| Sarah Bee: | “With Team Samsung Galaxy, every move becomes a seamless blend of innovation and excellence, redefining my athletic and personal journey.” | |
| Johanne Defay: | “I am super happy to be part of Team Samsung Galaxy. ‘Open always wins’ reminds me of the open-mindedness one can acquire through competition – sometimes we win, sometimes we lose, which challenges many aspects of ourselves. We ponder a lot on how we can evolve, and I think that's a form of open-mindedness.” | |
| Ugo Didier: | “Performance, team spirit and all that speaks to me, and I'm very proud to be part of Team Samsung Galaxy. This will be the first Paralympic Games in Paris so it will be an amazing event for the sport’s development and hopefully drive inclusion for everyone.” | |
| Marine Johannes: | “Being part of Team Samsung Galaxy means joining a community that values innovation and performance, aligning seamlessly with my commitment to excellence on and off the court." | |
| Mejdi Schlack: | “Being part of Team Samsung Galaxy is an honor and Paris 2024 will be a milestone in Olympic history by introducing various modern sports such as surfing, skateboarding, breaking, and climbing. This diversity represents a significant advancement and evolution in the sporting landscape.” | |
| Yvan Wouandji: | “Being a member of Team Samsung Galaxy is an opportunity that goes beyond technology, representing shared values of innovation, openess and pursuit of excellence to be able to transmit and open up to others.” | |
| Johannes Floors: | “I'm excited about being part of Team Samsung Galaxy because it enables us as athletes to join together as a team, create something big and share our stories and our passion. It also allows us to prepare for the upcoming Olympic and Paralympic Games in the best way possible.” | |
| Sky Brown: | “Openness to me is about not being scared and being open to trying new things. It can always be scary trying a new trick or trying to go down the biggest ramp. But being open to trying and not being scared of it is what I am about.” | |
| Karam Singh: | “There’s nothing bigger than the Olympics for any sport, so to be able to represent my country, represent Team Samsung Galaxy on this stage, there’s nothing bigger than that. Being part of this team gives me a sense of belonging. It’s very rare, especially where I’m from, that there’s a community of people that are all striving for greatness.” | |
| Alejandra Orozco Loza: | “For me, being part of Team Samsung Galaxy means being able to share our sports and connect with all people. I am very proud to represent my country and Latin America and the many boys and girls who dream and work every day for their ideals and who want to share who they are as human beings.” | |
| Sifan Hassan: | “I am looking forward to joining Team Samsung Galaxy for Paris 2024. I am grateful for this opportunity to be part of such an inspiring collective of athletes.” | |
| An Seyoung: | “It’s such an honor to be part of Paris 2024 as a member of Team Samsung Galaxy. I’m looking forward to the moments I’ll be making with Galaxy.” | |
| Kim Heejin: | “It’s an honor to be a member of Team Samsung Galaxy for the Paris 2024 Paralympic Games. I'm so excited that the Korean Women's National Goalball team has qualified for the Paralympic Games for the first time in 28 years, so I’m going out there to give my best to the world.” | |
| Kim Ye-ri: | “It’s great to be a member of Team Samsung Galaxy because Samsung has a huge positive impact on the world beyond Korea and being part of the team gives me a chance to have an impact on my fans as well. Also, this sponsorship is a great motivation and stimulus for me to move forward. I think it also will be an opportunity for others to challenge themselves to try new paths.” | |
| Seo Chae-Hyun: | “I’m honored to be part of Team Samsung Galaxy. I'm looking forward to putting some great performances together from now until Paris 2024. For me Paris 2024 is a stage where I can show my climbing and share the moment with the whole world.” | |
| Shin Yubin: | “It’s such an honor to be part of Paris 2024 as a member of Team Samsung Galaxy. I’m looking forward to the moments I’ll be making with Galaxy. Winning and earning medals are meaningful, but I believe what stays the longest are the stories and moments during the process.” | |
| Son Heung-min: | "I’m proud to be a member of Team Samsung Galaxy and join this amazing group of athletes on the road to the Olympic and Paralympic Games Paris 2024. Athletes and fans around the world will come back together to share their experiences of watching the Games together, which is very meaningful. Winning is important, but building memories that will be created during the moments within the Games is even more valuable.” | |
| Carolina Marin: | “Being a part of Team Samsung Galaxy is a dream for me. I am looking to win my second gold medal after I got injured just two months before Tokyo 2020, but I wanted to fight once again and being part of this team for Paris 2024 is an honor.” | |
| Grace “Sunny” Choi: | “Being part of a team going to the Olympics is a dream for me. I've been dreaming about this since I was three years old and to be here with the support of such an innovative tech brand is really cool and exciting. I hope to inspire the next generation to be true to themselves, let themselves shine and be open to anything!” | |
| Jagger Eaton: | “To be a part of Team Samsung Galaxy means the world to me. From somebody who approaches skateboarding in a diverse way, to be a part of a brand that does the same is amazing. ‘Open always wins,’ to me, means inclusion of everybody. I think that the Olympic Games is not only an amazing time for everybody to get together and cheer for their country, but an opportunity to do what I love on the world stage. For me, I always stay open in skateboarding because I believe it’s one of the most open-minded activities that you can do.” | |
1 ‘B-girl’ refers to a female breakdancer.
About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.
About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.
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