Samsung’s Future Generation Lab does the SmartThings

Gen Z’s are taking over the world – A statement we hear too often in the universe of marketing. Samsung’s Future Generation Lab Africa believes that one of the ways they are taking over is by trying to live and work smarter, and thus hatched “Gen Zs Do the SmartThings” – Africa edition.

Made by Gen MZ for Gen MZ, the campaign was created to showcase the generation’s take on the superb multi-device experience that SmartThings unlocks, via relatable influencer-led content across various passion points.

The products featured include, but aren’t limited to The Serif, The Freestyle, Galaxy Buds Pro 2, Galaxy Watch, the AirDresser and the Washer/Dryer to name a few.

Tasked with creating relatable CX MDE Gen MZ relevant Instagram content themed by their everyday interactions, watch what happens when the carefully curated list of content creators tell the story of SmartThings in their everyday lives.

Cherne Africa:

Sonia Tona:

Lenzo Mangonyane:

Aart Verrips:

Sonia Tona:

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