Samsung Announces BESPOKE Appliance Line-up for South Africa

JOHANNESBURG, South Africa – 02 July  2021 – Samsung has hosted BESPOKE Home 2021, a new virtual platform and global showcase for Samsung Home Appliances. The event highlights the expansion of the BESPOKE refrigerator line-up and nods to the upcoming global launch of the BESPOKE Kitchen Refrigerator, which has a customizable design, so you can choose your favourite finish, colour or material based on your taste or personality. For South Africans, this exciting launch begins with the incredible BESPOKE 4-Door Flex on 6 August 2021.

“We are delighted to announce the launch of the BESPOKE line-up, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said Mike Van Lier, Consumer Electronics Director at Samsung South Africa. “As families spend more time at home and in the heart of the home – the kitchen, they’re investing in home appliances they can personalise, which is exactly what our new BESPOKE 4-Door Flex offers.”

Your space. Your style.

The BESPOKE 4-Door Flex includes customisable colours and versatile configurations. This awe-inspiring appliance comes in 10 original colours in South Africa, providing a generous number of combinations to choose from. It includes Samsung’s trademark large capacity, flexible convenience and powerful cooling performance, along with the option to choose the colour and finish of the four front panels to match every décor style. Whether your preferred colour palette is minimalist or cosy, there’s a BESPOKE colour for you. Whichever style you select for your BESPOKE 4-Door Flex, you are guaranteed a premium touch to your home thanks to the refrigerator’s flat doors and seamless design. The BESPOKE 4-Door Flex refrigerator, will be available from 6 August 2021 with additional options to the BESPOKE line-up to be introduced later in 2021.

The BESPOKE refrigerator range comes in a choice of changeable colour panels. This includes Glam Glass which gives a feeling of brightness that lights up space and Satin Glass, which gives a feeling of comfort with soft and delicate glass. The Bespoke refrigerator is not just a home appliance – it is as aesthetically customisable as a piece of furniture and as functional in your kitchen as the food products it stores. From its variable panels to its flexible storage and dispenser options, the Bespoke 4-Door Flex has been designed to fit your lifestyle, just as every BESPOKE item should be.

Stocked with top features

With BESPOKE you don’t have to sacrifice function for form. It offers Samsung’s trademark large capacity, convenience, and powerful cooling performance. BESPOKE refrigerators have high-performance features for all your beverage and food needs. These includes:

FlexZone Technology

The Bespoke refrigerator offers more customised food management options than ever before, whatever your needs might be. The refrigerator features a FlexZone in its lower right compartment that allows you to switch between refrigerator and freezer modes as you require. The FlexZone now includes five different convertible modes to keep your food at optimal temperatures, including the brand-new “Fruits & Veggies” mode.

Beverage Centre

You can enjoy and quick and easy access to refreshingly cold and flavoured water with the innovative BESPOKE design.

2 Step Foldable Shelf

Slide & Fold Shelves are super flexible, letting you fold, raise, lower or remove them to create the best fit for your groceries.

And with load shedding being a reality in South Africa, when the electricity is switched on again, voltage spikes can damage fridges. Samsung’s Digital inverter motor can protect your BESPOKE against such occurrences with Volt control. That’s amazing peace of mind. You can also control and monitor your BESPOKE Refrigerator with Smart things App which has numerous benefits, such as, receiving notifications about your fridge‘s door left open, or monitor the energy consumption of your fridge. This means you can effortlessly turn your home into a Smart home.

For more info on the BESPOKE 4-Door Flex refrigerator, visit:

https://www.samsung.com/za/

https://www.samsung.com/za/refrigerators/bespoke

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